Risør all year round
The "Risør year-round" destination process focuses on developing a long-term strategy for the visitor industry in Risør, in collaboration with the neighboring municipalities of Vegårshei and Gjerstad.
The area's main challenge is the clear seasonal structure - with high activity 6-8 weeks in the summer and low visits the rest of the year. The strategy is threefold:
- Develop offers in new seasons with commercial concepts for both existing and new target groups.
- Strengthen Risør's position as an attractive summer destination.
- Deliver quality at all levels.
Five strategic areas of focus have been identified: establishing new seasons, using events as a "reason to go", focusing on Risør's historic center, building teams through knowledge-based collaboration, and creating good framework conditions for business development.
The action plan maps out how Risør City is working in relation to the plan at any given time and has selected three focus areas. Download the plan for 2025 below.
1. BUILDING TEAMS, ESTABLISHING NEW SEASONS AND EVENT AS A “REASON TO GO”
2. RISØR HISTORICAL CENTER AS AN EXPERIENCE SPACE FOR BOTH VISITORS AND LOCALS
3. BUSINESS DEVELOPMENT - VISITOR DEVELOPMENT